THE NEXT CHAPTER IS HEATING UP ✦ PLANNED LAUNCH · SUMMER 2027
HELLBOUNDHIGHWAYRide with us ↗

✦ WASHINGTON ROOTS. A REBELLIOUS SOUL.

RAISE HELL.
EAT WELL.

Hot sauce. BBQ rubs. A little bad influence.
Chef-driven flavor for wherever the road takes you.

MEET THE LINEUP ↘Get launch updates ↗
HELLBOUND HIGHWAY GOOD FOOD. BAD DECISIONS.
Actual Inferno Ride, Devil’s Dust and Devil’s Ash bottles with their original labels
FULL
THROTTLEFLAVOR

THE HELLBOUND LINEUP BUILT FOR YOUR TABLE ↗

THE USUAL SUSPECTS / 01

YOUR TABLE.
TURNED UP.

Three ways to bring the heat.
Meet the lineup ahead of our planned
summer 2027 launch.

Inferno Ride individual product photograph01 / HHCOMING 2027

PINEAPPLE–CHIPOTLE HOT SAUCE

Inferno Ride

Smoky chipotle. Sweet pineapple. A fiery finish. Your next ride starts at the table.

Tacos, eggs & grilled chicken.

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Devil’s Dust individual product photograph02 / HHCOMING 2027

BBQ RUB

Devil’s Dust

Smoky, savory, and a little sweet heat. For the days you fire up the grill and stay awhile.

Ribs, pork & backyard BBQ.

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Devil’s Ash individual product photograph03 / HHCOMING 2027

STEAK SEASONING

Devil’s Ash

A pepper-forward companion for a good sear. Big flavor for the nights you keep things simple.

Your next steak-night ritual.

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Products in development. Final packaging and launch availability may change.

Meet Hellbound Highway: Lyle, chef and owner, assembling a gift box of hot sauce and seasonings

THE MAN BEHIND THE MAYHEM / 02

A CHEF.
A LITTLE GRIT.
A LOT OF FIRE.

I’m Lyle, the chef and owner behind Hellbound Highway. This brand brings together the things I love: bold food, motorcycles, and rebellious art.

From Washington to wherever you’re eating, the idea is simple: make the everyday meal something worth slowing down for.

See you down the road.
— Lyle

Follow the journey @hellboundhighway ↗

SAVE YOUR SEAT / 03

GET IN ON
THE FIRST RIDE.

Launch news, product updates, and future market dates.
Straight from Hellbound Highway.

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GOOD FOOD. BAD DECISIONS.

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